Let`s take a lesson from Procter & Gamble whose Depression-era advertising strategy was a key to their survival. 

Proctor & Gamble the giant in household products with such recognizable billion dollar brands such as: Ivory, Bounty, Crest, Duracell, Gillette, Pampers, Braun, Pringles, Tide, Vicks and Puffs, just to name a few, offers us a classic example of the power of brand advertising and marketing even during times of economic crisis.